Cookie Policy

Last updated: 16 October 2026

This Cookie Policy explains how The 4 Habits Institute uses cookies and similar technologies on our website.

Cookies are small text files placed on your device when you visit a website. They help websites function properly and can also be used to understand how visitors use a site, remember preferences and measure the effectiveness of marketing or referral activity.

How we use cookies

We use cookies and similar technologies for a number of purposes, including:

  • making our website work properly
  • maintaining security and basic website functionality
  • understanding how visitors use our website
  • improving website performance and user experience
  • measuring the effectiveness of marketing activity
  • identifying visits that come through approved affiliate or referral partners

Where cookies are not strictly necessary for the operation of the website, we only use them where you have given the appropriate consent through our cookie banner.

Types of cookies we use

Essential cookies

These cookies are necessary for the website to function and cannot usually be switched off. They may be used for security, page functionality, consent management and other core website features.

Examples may include cookies used by WordPress, Cloudflare and our cookie-consent system.

Performance cookies

These cookies help certain website features work effectively and may support the performance of the site.

Examples may include cookies used by WordPress or Elementor.

Analytics cookies

These cookies help us understand how visitors use our website, for example which pages are visited and how visitors move around the site.

We may use services such as Google Analytics for this purpose.

Information collected through analytics is used to help us understand and improve our website and services.

Advertising and marketing cookies

These cookies may be used to measure marketing activity, understand how visitors arrived at our website and assess the effectiveness of campaigns.

Our website may use Google advertising or conversion-tracking technologies where appropriate.

These cookies are only used where you have consented to optional tracking.

Affiliate and referral tracking

We operate an affiliate and referral programme in connection with some of our professional development programmes.

If you visit our website through an approved affiliate or referral partner, we may use referral-tracking technology to identify that referral.

This allows us to:

  • understand which partner referred the visitor
  • attribute subsequent purchases appropriately
  • calculate affiliate commissions where applicable

We currently use Circle to support our affiliate programme and related course purchases.

Circle’s referral-tracking technology may use a cookie or similar identifier that remains active for up to 60 days.

This tracking is optional and will only be activated where you have given the appropriate consent through our cookie banner.

Third-party services

Some cookies and similar technologies used on our website are provided by third parties.

These may include:

  • Google – analytics and advertising/conversion measurement
  • Circle – affiliate referral tracking and course-related services
  • Cloudflare – website security and performance
  • Termly – cookie consent and preference management
  • WordPress / Elementor – website functionality and performance

These third parties may process information in accordance with their own privacy policies.

Managing your cookie preferences

When you first visit our website, you can choose whether to accept or reject optional cookies.

You can also manage individual categories of cookies using the Cookie Preferences controls on our website.

You can change your preferences at any time.

Essential cookies cannot normally be disabled through our consent tool because they are required for the website to function.

You can also control or delete cookies through your browser settings. Please note that blocking some cookies may affect how the website works.

Cookies currently used on our website

The cookies used on our website may change as our website and services develop.

Our cookie preference centre provides the most up-to-date information about the cookies currently detected on our website, including their purpose, category and provider.

Examples of cookies currently used may include:

Cookie / technologyProviderPurposeCategory
_ga, _ga_*GoogleWebsite analytics and usage measurementAnalytics
_gcl_au, _gcl_lsGoogleConversion and campaign measurementAdvertising
test_cookieGoogle / DoubleClickChecks whether the browser supports cookiesAdvertising
_cf_bmCloudflareSecurity and bot managementEssential
Elementor-related storageElementor / WordPressWebsite functionalityPerformance
WordPress-related cookiesWordPressWebsite functionalityEssential / Performance
Circle referral trackingCircleAffiliate and referral attributionAdvertising / Marketing
Termly consent technologiesTermlyStores and manages cookie preferencesEssential

Because cookie names and durations can change, please use our Cookie Preferences tool for the most current details.

Changes to this Cookie Policy

We may update this Cookie Policy from time to time to reflect changes to our website, services or the technologies we use.

Any updated version will be published on this page with a revised “Last updated” date.

Contact us

If you have any questions about our use of cookies or personal information, please contact:

The 4 Habits Institute
A trading name of Soulmates Academy Ltd
Company number: 10742386
Kingfisher House
Hurstwood Grange
Hurstwood Lane
Haywards Heath
West Sussex
RH17 7QX
United Kingdom

Email: [email protected]

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